Ronda Cooperativa (2020)



Pili Valdivia

Ronda Cooperativa (2020)



Ronda Cooperativa
Brand identity for the digital artist cooperative


Ronda is the first cooperative of musicians, record labels and music producers in Chile. It is the "logical shape for a collaborative process that involves five music projects, that seek to interweave their experiences under one single image".

The brand aims to communicate the concepts of collaboration, circular economy and harmony, using the golden ratio, fractals and geometry as a starting point to create a spiral that suggest movement around a shared axis.

for Ronda Cooperativa

Role: Designer
Photography by Pepo Fern√°ndez

Design [Commercial]

Branding, Motion, Graphic Design