Guacho (2023)

d/m/yyyy

h:m:s

Pili Valdivia

Guacho (2023)

Pili Valdivia

(2023)

Close

Guacho
Concept, brand Identity and packaging

Santiago, Chile

Guacho is a new beer brand with an innovative business model: it is a beer label that groups, distributes, and promotes independent micro-brewers. Guacho brings the uniqueness of artisanal micro-production into a powerful community of "guachos".

The word "guacho" (in Chile) used to mean outcast, but it has evolved to mean "kiddo". In this context, it refers to all the micro-brewers that are marginalised from the industry by the beer giants. The concepts of authenticity and diversity rule the system. Each micro-brewer is celebrated for what makes them unique, whether they make beer and play the saxo, are tennis fans, or snow lovers. Each limited edition celebrates the micro-brewer behind it with a representation of what makes them unique.

for Guacho

Done in Liquid Latam
Motion ft. Daniel Torres

Design [Commercial]

Branding, Graphic Design, Illustration

Mute/Unmute
Mute/Unmute