(2022)
CloseBrightfield
New branding for a disruptive energy product
The visual concept explores the idea of visibility, digitalisation and data acquisition and aims to speak to a highly rational industry. The logo is inspired by the magnetic field and sign language used by the target groups: Brightfield works by intersecting with the electromagnetic fields that flow in the electric grid.
for Brightfield (by E.ON Digital Technologies)
Done with R/GA
Design [Commercial]
Branding, Graphic Design
![](https://pilivaldivia.com/media/pages/brightfield/d572b108e9-1720799349/animated-logo-2-400x.png)
![](https://pilivaldivia.com/media/pages/brightfield/242c5ad7ac-1722849496/bf-03-logo-inspiration-400x.png)
Mute/Unmute
Mute/Unmute
![](https://pilivaldivia.com/media/pages/brightfield/105c18a77d-1722849504/bf-04-bottles-400x.png)
![](https://pilivaldivia.com/media/pages/brightfield/324179f36c-1722849511/bf-05-stationary-400x.png)
Mute/Unmute
![](https://pilivaldivia.com/media/pages/brightfield/75eacb8097-1720800080/animated-logo-construciton-400x.png)
Mute/Unmute
Mute/Unmute
![](https://pilivaldivia.com/media/pages/brightfield/f1cd4794c5-1720800140/animated-logo-construciton-3-400x.png)