We also created a bunch of illustrations, together with Lais and the interns Marion and Louise. They are very talented and can work on Blender which is something I'd like to learn.

We continued the process by creating the color palette, imagery style, font selection and defining other branding elements according to the brand values. The direction process has been quite chaotic, and we have had 3 different creative directors so far, which is bad ofc but it's also good because it allow me to take ownership which is something that's hard to do here.

Brightfield is a "data acquisition system that turns offline assets into real-time data sources at low cost". In simple words, it helps extract energy flow figures and provide data for decision making. It does that by reading the magnetic waves.

We started by understading the brand, coming up with a concept that derives from the magnetic fields and creating the logo (ft. Amanda, Frank, Siri and others).

The Brightfield project was one of the most fun I've had at R/GA so far. Not because of the nature of the project but because it allowed me to work with Freelancers like Amanda, Siri or Frank.

Here it's my initial brainstorm: