(2024)
CloseSoft Launch Production
Brand Identity for a bold production studio
The brand identity revolves around the concepts of effervescence (bubbly and exciting), balance (between edgy and corporate), and kicky (landing with a distinctive flair). The goal was to create a look that is sleek and professional without being dull or overly corporate, to strike a delicate balance between edgy and trustworthy.
for Soft Launch
Design [Commercial]
Branding, Graphic Design, UX UI
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![](https://pilivaldivia.com/media/pages/soft-launch-production/8cebc80749-1722856472/sl-03-definition-400x.png)
![](https://pilivaldivia.com/media/pages/soft-launch-production/6969eaca10-1722856479/sl-04-tote-400x.png)
![](https://pilivaldivia.com/media/pages/soft-launch-production/a5ac9c3c02-1722856480/sl-05-brandbook-400x.png)
![](https://pilivaldivia.com/media/pages/soft-launch-production/8bbf2416f9-1722856478/sl-06-detail-400x.png)
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![](https://pilivaldivia.com/media/pages/soft-launch-production/bf8ad8b45a-1720801669/still-400x.png)
![](https://pilivaldivia.com/media/pages/soft-launch-production/0bf8974759-1720801717/still-2-400x.png)
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