Soft Launch Production (2024)

d/m/yyyy

h:m:s

Pili Valdivia

Soft Launch Production (2024)

Pili Valdivia

(2024)

Soft Launch Production
Brand Identity for a bold production studio

https://softlaunchproduction.com/

Berlin

Soft Launch is a full-service production company creating stills, motion, and digital content for the arts & culture, fashion, and film industries.

The brand identity revolves around the concepts of effervescence (bubbly and exciting), balance (between edgy and corporate), and kicky (landing with a distinctive flair). The goal was to create a look that is sleek and professional without being dull or overly corporate, to strike a delicate balance between edgy and trustworthy.

for Soft Launch

Photography: Soft Launch

Design [Commercial]

Branding, Graphic Design, UX UI